RetailROI is a charitable foundation that acts as a donor-advised fund.  This fund sits under the umbrella of the Giving Back Fund a 501(c)(3) organization (Federal Tax ID: 04-3367888).  The Giving Back Fund specializes in community-based and athletes/entertainer charitable funds.  Along with RetailROI, they manage funds for Ben Roethlisberger, Carlos Boozer, Elton Brand, Antwaan Randle El, Nancy Kerrigan, Yao Ming and many other athletes and celebrities.  See www.givingback.org for more details on their organization.