Our Mission

The Mission of the Retail Orphan Initiative (RetailROI) is to raise awareness and provide real solutions for the more than 400 million vulnerable children worldwide.   

RetailROI has 3 primary goals: 

1) Bring Awareness to the enormous needs of orphans worldwide

• There are over 143 Million Orphans in the world, according to UNICEF.
• If Orphans were a country, they would be the 8th largest...larger than Russia.
• A child dies every 5.2 seconds....that's over 16,000 children EVERY DAY.
• In the NY foster care system, 60% of children who age out end up homeless.
• More children age out of care systems in 1 week than are adopted in an entire year. 

2) Encourage companies (Retailers, Vendors, Manufacturers) to create programs internally for their companies to help with the need:

• Be mentors for foster kids in your area
• Provide non-paid leave for employees who adopt or who are foster parents
• Establish grant or no-interest loan programs for employees who want to adopt 

 3) Raise Funds through the following ways to help "feet on the street" charities who are making a real difference:

• Direct donations from companies and individuals
• Making RetailROI a charity that receives matching funds from your company
• Specially marked packages of toys, cereals, and clothing for kids
• RoundUp for Orphans at the point-of-sale where consumers can round up their transactions to the nearest $