NASHVILLE – RetailROI (the Retail Orphan Initiative), established to raise awareness regarding the global orphan crisis and to provide lasting solutions for vulnerable children worldwide, today announced the launch of the RetailROI corporate logo program. By becoming a RetailROI sponsor, retailers and technology vendors can utilize the RetailROI logo and sponsorship as part of their marketing and networking strategies. The objective of the new program is to help spread the word about the retail industry’s support for orphans.
“The RetailROI logo program offers retailers, vendors and individuals the opportunity to publicly align themselves with the critical issues of orphan care, foster care and adoption support,” said Greg Buzek, founder and president of analyst firm IHL Group and co-founder of RetailROI. “The funds raised through the RetailROI logo program go directly to help charities that deliver hands-on support and care worldwide.”
The RetailROI logo program also allows companies to get their name in front of analysts and leading retailers. “During what is clearly a challenging economic climate, this type of sponsorship could be a very shrewd marketing investment”, added Buzek. “RetailROI has the support of nearly every major analyst firm and numerous large retailers. Participation will put our sponsors in very good company.”
The program has a variety of sponsorship opportunities that include various benefits detailed as follows;
Friendship Level: Corporate or individual donations from $1,000 to $4,999.
Company name and Web site link is featured on the RetailROI website www.RetailROI.org
Partner Level: Corporate or Individual donations from $5,000 to $10,000.
Includes the benefits listed above, plus the sponsoring company can display the “Proud Sponsor of the Retail Orphan Initiative” logo on its site and in printed materials. Sponsoring companies appear in every issue of the RetailROI e-newsletter (by name or company logo as preferred).
Founding Level: Corporate or Individual donations from $10,000 to $25,000.
Founding sponsors receive the benefits listed above and a descriptive paragraph on the RetailROI Web site, a profile of the company in the Retail Insider newsletter, a press release, and inclusion in the IHL Group “Eye on Retail Information Systems” and the Aberdeen “Your Weekly Retail Advisor” newsletters.
Executive Level: Corporate or Individual donations of $25,000 and above.
Executive sponsors receive the benefits listed above, and also receive five invitations to meet with participating CIOs at the RetailROI reception before the Retail Insiders Party in January 2010 at the NRF show in New York and a seat on the Retail Orphan Initiative Advisory Board for one year.
Executive Platinum Level: Corporate or Individual donations of $100,000 and above. Executive Platinum sponsors receive the benefits above, and also receive a complimentary one-year subscription to IHL Group’s syndicated research and Sophia data service, a founding sponsorship in the Retail Orphan Initiative Research Event, a founding sponsorship for the Retail Orphan Initiative silent auction at the NRF Retail Insiders Party, and five years of logo inclusion on the Retail Orphan Initiative newsletter, Web site, and other materials.
RetailROI is a charitable foundation established to help the 400 million orphaned and vulnerable children worldwide; the organization recently launched its site, www.retailROI.org. Created under the umbrella of The Giving Back Fund, RetailROI provides grants to charities that provide hands-on efforts in the following areas:
- Orphan Care (food, shelter, medical, clothing, education)
- Foster Care support organizations
- Adoption support organizations
- Grants and zero-interest loans for adoption
- Child rescue from human trafficking
- Life-skills Training for orphaned and vulnerable children
RetailROI has grown out of the work that Paul Singer, former SVP and CIO of SUPERVALU, has done in support of orphans.
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